Because YOU control it!
Third party platforms like Facebook or Instagram offer great ways to expand your business’ digital reach, but to build a lasting independent web presence you need to invest in your own platform.
A single profile page on a merchant site like Etsy or ‘Not On The High Street’ doesn’t allow for much scope to build a lasting relationship with your customers.
Social media platforms’ popularity rises and falls as they vie for advertising revenue, and change their policies to suit – your business is not their priority.
Regardless of which Social Media company is currently most popular with your demographic, having your own website allows you to transcend the latest trends by maintaining a constant presence where you set the tone, context and design.
That’s not to say you shouldn’t make use of the latest ways to promote your business, but rather to use the latest platforms to draw new and returning customers to your website where you can deliver your message and drive customers to your sales funnel.
Have a chat with us to see how we can help your business build a unique and effective website.